Oyster on stage
Our story

Beauty runs on guesswork. We are ending it.

For a hundred years, beauty sold you a guess.

Paid ads. Bold claims. A shelf full of maybes. You bought on hope, and hoped it worked.

The problem was never your skin. No one ever measured it.

So we built the thing that does.

Jude, Barakat and Emeka
The world without guesswork

Take the guess out, and everything changes.

Skincare becomes as intentional as healthcare. You know your skin the way you know your blood type.

Every product earns its place, or it never reaches the shelf.

A girl in Lagos and a girl in Seoul get the same truth, measured the same way.

That is the world we are building. One analysis at a time.

Our mission

End guesswork in beauty.

Building the intelligence layer of the beauty industry. Making aesthetic care as intentional as healthcare.

The team

The people building it.

Together for 6+ years. True friends united by passion for excellence and obsession with the mission.

Jude Chikezie
Jude ChikezieFounder & CEO
Barakat Salam
Barakat SalamCo-founder, Product
Emeka
EmekaCo-founder, CTO
Qudus
QudusAI / ML
Chizube
ChizubeData Engineering
Victor
VictorLegal

How we build.

Six things we hold to. Hover to open.

Ownership

We are all founders.

Fix what is broken. Build what is missing. If the answer does not exist, go find it. It means care, not control.

Yes to impact

Work on what matters.

Kill what does not, even good ideas. Say yes to the right thing, not to everything.

Speed with purpose

Fast, clear, smart.

Launch small. Learn quickly. Ship again. Fast cycles and sharp minds beat perfect roadmaps.

Trust and truth

Honest, direct, kind.

Critique the work, not the person. Default to trust. Trust is oxygen. Truth is how we breathe.

Empathy for the user

Design for real people.

We solve problems, not features. We talk to users and walk in their shoes. If the user wins, we win.

Relentless curiosity

Keep asking why.

We do not assume the obvious is obvious. We test, we break things, we rewire them better.

On the ground

Oyster, out in the world.

Beauty in the Motherland
The team on the step and repeat
Recognised at AXA
Pitching Oyster live
Telling the story
On the main stage
Founder to founder
On the ground in Dubai

Come build the end of guesswork.

If that world is worth building, there is a seat here.