Skin intelligence

AI skin analysis to grow revenue.

Rain

Brilliant Eye Cream

Oyster helps beauty businesses convert more shoppers, retain customers and increase basket size.

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Loved by the Innovators.

AI skin analysis for beauty businesses.
Powering $5M in beauty sales for beauty leaders annually.

Beauty teams run on Oyster.

Analyse a customer's skin in seconds. Every concern, scored.

Talk to your customers live.

Every scan writes to your skin-aware CRM. Talk to your data, then your customers live.

Oyster CRM · ask anything

1,284 customers match, ready to message

● Flagship

AI Skin & BodyAnalysis

A skin scan measures concerns such as oiliness, dark spots and texture, then matches products to the customer in about 90 seconds.

Increases sales, reduces returns, bigger baskets.

“Oyster is building the intelligence layer that can change how consumers discover and choose beauty.”Sheilla Marete · Revela Cosmetics

Try a skin analysis ↗

Oyster skin analysis with facial scan and concern scores

● Commerce

RetailOS

Connect your storefront, payments, shipping and CRM through one customer skin profile.

One system. Less overhead, faster stock, more repeat buyers.

“Oyster rebuilt our entire retail infrastructure in three months and made us an AI powered business.”Pharm. Chika · Maxcare

Explore Retail OS ↗

● Payments

OysterPay

Every sale settles into your wallet on your schedule. Payouts, refunds and reconciliation in one ledger, tied to the scan that made the sale.

Manage payouts and reconcile sales in one place.

“Oyster made implementing AI skin and body analysis on our website seamless.”Rearabetwe Dire · Edenvinne Beauty

See Oyster Pay ↗

● Logistics

OysterExpress

Manage picking, tracking and delivery from the same screen as the scan.

Ships faster, fewer failed deliveries, happier customers.

“Real growth in beauty happens when you make things personal at scale.”Merveille Hounkponou · Lyvv Cosmetics

Discuss Oyster Express ↗

● Studies

Claims Substantiation& Clinical Trials

Run any product claim as a trial. The same engine grades every participant into a curve a regulator can read.

Regulator-ready proof, in weeks not quarters.

“A great example of how technology can make skincare more personalised and data driven.”Nick Enslin · Immobazyme

See Oyster Studies ↗

● Intelligence

Skin IntelligenceReports

Every scan becomes demand data, by store, by city, by skin tone, updated in real time and rolled into the monthly Oyster Index.

Plan your stock around the skin concerns customers bring to your store.

“Innovative, clinical grade technology that empowers our customers to make more informed recommendations.”Natasha Davel · Fundamentals Skincare

Read the reports guide ↗

500K+

customers analysed, on every shade, across 17+ countries

90 sec

from a photo to a matched routine

Case Studies

Partner results.

See the results our partners report.

See every win ↗

65.3%

scan to purchase at Tulip Bodycare

↗

Fundamentals Skincare

+258%

customer retention lift

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Lyvv Cosmetics

3×

average order value

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Beiersdorf

35%

repeat purchase on one skin identity

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Wall of fame

Explore Brands

The shelf winners our partners sell through Oyster, from local heroes to the world's biggest names.

Hear from the teams that grow with Oyster.

Founders and operators on what changed when they put skin intelligence in front of their customers.

Newsroom

From the Oyster newsroom.

Launches, partnerships and the people building skin intelligence.

Retail guide

Learn about skin intelligence.

Publication · Issue 01

The Oyster Index

A practical field guide to running a skin-analysis pilot.

Read the Index ↗

Developers

Get started with Oyster

Drop in the widget, the API or the MCP server. Live in under two hours.

Go to docs ↗

Explainer

How AI skin analysis works.

Read the guide ↗

The Oyster Index

Run a useful retail pilot.

Read the field guide ↗

Recorded conversation

Nick Enslin on growth factors and peptides.

Watch the recording ↗

How it works

Skin to sale, in four steps.

The same scan-to-sale flow works on your website, in store and on WhatsApp.

Step 1

Scan

A ninety second face or body scan, on any surface you already run.

Step 2

Analyze

Oyster analyses the image for skin concerns across every skin tone.

Step 3

Match

Every concern maps to the right products from your own catalogue, checked by a human aesthetician.

Step 4

Sell

Customers move from their scan results to matched products, then to checkout.

In their words

Loved by beauty teams.

Watch

Oyster Gallery.

Founders, pharmacists and clinicians on what changed when they added skin intelligence.

Questions people like you ask.

How accurate is it on dark skin?↗

98.9% accurate on Fitzpatrick IV to VI. Most skin-analysis models are trained mostly on lighter skin and fall apart on melanin-rich tones. Ours is trained on the largest melanin-rich dataset in commercial AI, so a customer with deep skin gets an analysis that is just as precise as anyone else's.

Do we need any hardware or an app?↗

No hardware, and nothing to install. The customer scans on her own phone: she opens a QR code or taps a button on your site, the camera analyses her skin, and the results come back in about 90 seconds. In-store, the same scan runs on a shared tablet at the counter.

How is this different from a skin quiz?↗

A quiz asks the customer to describe her own skin, and people guess wrong more often than not. The scan measures it directly, analysing 100+ biomarkers from the photo. That accuracy shows up in sales: scan-guided shoppers buy at around 75%, while ordinary browsing converts at 1 to 2%.

How long does it take to go live?↗

The scan widget drops onto your existing store in under two hours, no engineering sprint required. If you want the full Retail OS, with payments, inventory and CRM connected, that is a matter of days, and our team sets it up with you.

Does it work with Shopify or WooCommerce?↗

Yes. There is a JavaScript widget for Shopify, WooCommerce, Magento and any web platform, a React Native SDK for your mobile app, and a full REST API and MCP server if you want to build something custom. Most partners are live on the widget the same day.

Where does our customer data live?↗

Data is stored in-region and aligned to POPIA and NDPR. Consent comes first: the customer approves every scan, owns her own images, and can withdraw at any time. You get the insights; she keeps control of her face.

What do we actually get to see?↗

A match score for every product against each customer's skin, concern and skin-tone trends by store, city and region, and restock timing driven by real demand. You never see a customer's raw images unless she has explicitly consented to share them.

What does it cost?↗

You pay per guided customer, so the cost tracks the value you get, and the per-scan price drops as your volume grows. The full price list is public, with no setup fee and no long lock-in to start.

Get started

See skin analysis in your store.

Bring your product catalogue. We’ll show you the scan, product matches and steps to launch.

Book a Demo ↗