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Fundamentals Skincare
The right actives, without the in-person consult.
An actives-led DTC brand guides online shoppers to the right ingredients, tuned for deeper skin tones.
Results with Oyster
Right actives matched online
Tuned for deeper tones
Fewer mismatched buys
The context
Online shoppers need help choosing skincare ingredients. Clear recommendations can help them avoid buying the wrong product.
The challenge
Help shoppers choose skincare ingredients without an in-store advisor.
What they did with Oyster
Fundamentals uses Oyster to analyse skin and recommend products online. The analysis supports deeper skin tones and guides shoppers through its range.
“Online buyers reach for products chosen for their skin, which means fewer mismatched purchases and more reason to come back for the next one.”
The outcome
Online buyers reach for products chosen for their skin, which means fewer mismatched purchases and more reason to come back for the next one.
Before and after
| Before Oyster | With Oyster |
|---|---|
| No counter, no guidance | Analysis and matching built into the store |
| Actives chosen by guesswork | Niacinamide, retinol or vitamin C matched to the skin |
| Mismatched buys and returns | Fewer wrong picks, and a reason to come back |