Personalised skin, as a signature of the stay.
A luxury hotel adds a tech-forward skin-analysis amenity to its spa and premium retail experience.
The context
Luxury hospitality competes on how personal a stay feels. A spa and a premium retail floor both want a touchpoint that feels made for the individual guest, not picked from a fixed menu.
The challenge
Luxury hospitality competes on personalisation and wellness. A spa and premium retail floor want a differentiated, memorable touchpoint that feels bespoke to each guest.
What they did with Oyster
The Delborough brings Oyster into the guest experience, so a quick scan personalises spa services and the retail edit around the guest in front of the concierge.
“The stay gains a tech-forward, personal signature, and the spa and retail floor speak to each guest by their own skin rather than a generic menu.”
The outcome
The stay gains a tech-forward, personal signature, and the spa and retail floor speak to each guest by their own skin rather than a generic menu.
Before and after
| Before Oyster | With Oyster |
|---|---|
| A generic spa and retail menu | A scan that personalises the guest experience |
| One-size wellness | A signature, tech-forward amenity |
| Spa and retail speak in generalities | Each guest addressed by their own skin |