Where the recommendation becomes a sale.
The payments layer that turns scan-to-cart into scan-to-paid across African markets.
The context
A skin analysis only becomes commercial at the moment of payment. That moment, right after the match, is exactly where sales leak out to a separate cart, a separate tab, or another day that never comes.
The challenge
A skin analysis is only commercial when it closes. The moment of intent, right after the match, is where sales leak out to a separate cart, a separate tab, another day.
What they did with Oyster
As an ecosystem partner, Paystack sits at the checkout of Oyster-powered commerce, so a matched basket becomes a completed payment in the same flow, priced for the local market.
“Intent turns into revenue before it cools.”
The outcome
Intent turns into revenue before it cools. The recommendation and the payment live in one journey, across the markets Oyster serves.
Before and after
| Before Oyster | With Oyster |
|---|---|
| Match and checkout in separate places | Scan to paid in one flow |
| Intent cools before it converts | Payment captured at the moment of intent |
| Generic checkout | Priced and built for African markets |